Writing
Thinking out loud.
Long-form essays on agentic AI inside engineering firms, the failure modes of computational design, and what spatial AI changes about how buildings get seen before they're built. One deep piece a month beats a feed of takes.
The building that doesn't exist yet
How spatial AI is changing what we can see before we build. From NeRF to Gaussian splats to in-the-room visualisation — what's shipping and what's still a demo.
Why your AI bill doesn't match what you typed
A technical breakdown of how Claude, GPT, and Gemini actually meter tokens: context re-reads, model tiers, caching, and what any of it has to do with AEO.
Why generative design failed to change architecture (and what's coming next)
Grasshopper has been in practice for fifteen years. It changed careers, not buildings. The floor is about to drop.
Why most AI-in-AEC pilots die in month two
Adoption isn't the problem. Workflow fit is. Lessons from shipping an enterprise search platform across 19 offices.
From Grasshopper Script to B2B SaaS: The Product Translation Layer
Why AEC tech startups ship features instead of products, and how to fix it.
Spatial Commerce isn't about VR Headsets, it's about Friction
Why the visual layer is the last barrier to scaling physical commerce, and why AR/VR headsets are completely missing the point.
Unbuilt, Unpaid, Unspoken: The Hidden Cost of Architectural Labour
Why the AEC Industry Needs to Confront Its Addiction to Waste.
Newsletter
New essays, when they actually ship.
One email per essay. No drip campaigns, no upsells. Cross-posted to Substack.